Beauty of Joseon

Beauty of Joseon blends traditional Korean Hanbang herbal medicine with modern skincare science, and it is one of the most searched K-beauty brands in the UAE. At Dewiya you can shop original Beauty of Joseon favourites, delivered across Dubai, Abu Dhabi and the wider Emirates.

The star is Relief Sun: Rice + Probiotics SPF50+ PA++++, a lightweight, no white cast sunscreen that feels like a moisturizer and is ideal for daily wear in UAE heat. Its sister formula, Relief Sun Aqua-Fresh with rice and vitamin B5, suits oilier skin. The serum lineup covers every goal: Glow Serum with propolis and niacinamide for oily, breakout-prone skin, Glow Deep Serum with rice and alpha-arbutin for dark spots, Light On Serum with centella and vitamin C for dullness, Calming Barrier Serum with green tea for sensitivity, and the Revive Eye Serum with ginseng and retinal.

Gentle, affordable and effective, Beauty of Joseon fits every skin type. Explore the collection and find your perfect match.

Frequently asked questions

Is Beauty of Joseon Relief Sun good for the UAE heat?

Yes. Relief Sun: Rice + Probiotics SPF50+ PA++++ is lightweight, leaves no white cast and sits comfortably under makeup, which makes it ideal for daily wear in hot, humid weather. Reapply every two hours when outdoors.

What is the difference between Relief Sun and Relief Sun Aqua-Fresh?

The original Relief Sun has a creamy, dewy finish that suits normal to dry skin. Aqua-Fresh Rice + B5 has a lighter, more watery feel that many people with oily or combination skin prefer.

Which Beauty of Joseon serum should I choose?

Pick the Glow Serum (propolis and niacinamide) for oil and breakouts, the Glow Deep Serum (rice and alpha-arbutin) for dark spots, the Light On Serum for dullness and the Calming Barrier Serum for sensitive skin.