Serums

Serums are the powerhouse of any routine, delivering concentrated active ingredients that target specific skin concerns. Our Serums collection features options from La Roche-Posay, The Ordinary, Medicube, Beauty of Joseon, Anua and more, all 100% original and delivered across Dubai and the UAE.

For dark spots and uneven tone, choose tranexamic acid, kojic acid or niacinamide formulas such as the Medicube TXA Niacinamide 15% Serum. For radiance, vitamin C serums from La Roche-Posay and Cetaphil brighten and protect. For fine lines and firmness, explore retinol, retinal, peptides and PDRN, including the Medicube PDRN Pink Peptide Serum. If your skin feels dry or reactive, hyaluronic acid and ceramide serums restore moisture and strengthen the barrier.

Choose one or two serums based on your main goal, apply after toner and before moisturizer, and always pair active serums with SPF during the day. Shop the collection and find the serum that transforms your skin.

How to choose the right serum for your skin

A serum is where your routine gets targeted. Pick one for your main concern, and add a second only once your skin is happy.

Oily skin and visible pores: The Ordinary Niacinamide 10% + Zinc 1% helps target excess oil and the look of pores. Beauty of Joseon Glow Serum: Propolis + Niacinamide is a Korean alternative.

Dry or dehydrated skin from AC: hyaluronic acid draws in water. Try The Ordinary Hyaluronic Acid 2% + B5, La Roche-Posay Hyalu B5 or the ceramide-rich Anua 7 Rice Ceramide Barrier Serum.

Dullness and dark spots: use vitamin C in the morning, such as La Roche-Posay Pure Vitamin C10, or tranexamic acid with Medicube TXA Niacinamide 15%.

Fine lines: use retinol at night. CeraVe Skin Renewing Retinol Serum is designed for easing in. La Roche-Posay Retinol B3 is formulated for sensitive skin.

Redness and sensitivity: Beauty of Joseon Calming Barrier Serum or Anua Azelaic Acid 10 Serum.

How to apply: after cleansing and toner, before moisturizer. Layer the thinnest texture first, and always follow with sunscreen in the morning.

Frequently asked questions

Which serum is best for oily skin?

Niacinamide is the go-to ingredient for oily skin. The Ordinary Niacinamide 10% + Zinc 1% helps target excess oil, visible shine and the look of pores. It's water-based and lightweight, so it won't feel heavy in UAE heat. Use it morning or night under a light moisturizer.

Which serum helps with dry skin from AC?

A hyaluronic acid serum, sealed in with a moisturizer. Apply The Ordinary Hyaluronic Acid 2% + B5 to slightly damp skin, then follow with a cream to lock the water in. Hours in air-conditioned offices and cars pull moisture from skin, so this pairing helps keep it plump and comfortable.

Can I use more than one serum?

Yes, but two is usually enough. Apply the thinnest, most watery one first. A classic pairing is hyaluronic acid plus niacinamide, which comes together in The Ordinary The Skin Support Set. Avoid using retinol and strong exfoliating acids on the same night.

Should I use my serum in the morning or at night?

It depends on the ingredient. Use vitamin C and antioxidant serums in the morning under sunscreen. Use retinol at night, as with Medicube Deep Vita A Retinol Serum. Hydrating and niacinamide serums work at either time.

What's the best retinol serum for beginners?

Start with a gentle, encapsulated formula like CeraVe Skin Renewing Retinol Serum. It's designed for easing retinol into a routine and pairs it with hyaluronic acid and niacinamide. Use it two or three nights a week at first, and wear sunscreen every morning.